Maximus: Automated Media Buying Platform for Native Advertising

Industry News

Increase Your Native Traffic Volume By Tapping Into Revcontent

Increase Your Native Traffic Volume By Tapping Into Revcontent

August 12, 2019

Great news for Maximus users from our partners over at Revcontent! Revcontent has spent the last year revamping their platform […]

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The Dos and Donts of Native

The Dos and Don’ts of Native

August 7, 2019

Navigating native can be a little daunting for newcomers and the experienced alike. There are a number of strategies and […]

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A Complete Guide to Native Ad Success

June 10, 2019

  What are Native Ads? ​Outbrain, a native ad network, has a great definition: Native advertising is the use of paid […]

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7 Ways to Succeed at Native Advertising

June 5, 2019

Over the better half of the past decade, we’ve seen a lot of talent come and go in the native […]

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native-ad-fail

7 Reasons People Fail Native Advertising

May 8, 2019

Over the better half of the past decade, we’ve seen a lot of talent come and go in the native […]

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Everything You Need to Know About Pixels

November 7, 2018

Pixels are a useful tool that help advertisers record different metrics. Used appropriately, they can help you track things like […]

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7 Ways to Increase Ad Campaign Traffic

October 25, 2018

7 Ways to Increase Campaign TrafficWhile advertising can be overwhelming, it becomes easier when you take steps to figure out what’s working.One of the most common questions we get from our clients is, “How can I increase my campaign traffic?” It can b…

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What Blockchain Could Mean For Advertising

July 13, 2018

It’s not just for Bitcoin.Bitcoin and blockchain technology have existed for less than ten years, and while both have exploded into household terms, how they work remains opaque to many.Though often conflated, Bitcoin and blockchain are not the same th…

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AT&T Confirmed Its Plans to Acquire AppNexus

June 29, 2018

What does that mean for Google and Facebook?One of the biggest rumors after this year’s Cannes Film Festival was that AT&T wanted to buy digital ad exchange AppNexus. AT&T didn’t leave much time for speculation. Almost exactly one month later, …

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5 Valuable Lessons From Native Ad Leaders

June 18, 2018

“Quick and easy never works in life.”Since it was founded, the Native Advertising Institute has been a valuable network of companies and resources pertaining to the native ad space. One of its most recent publications focused on lessons native content …

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7 Myths About Native Advertising, Busted

June 15, 2018

Native ads broke into the digital space in the early 2010s, but they’re still widely misunderstood.Native ads were introduced as a form of digital advertising in the early 2010s and have since gained enough headway to become a multi-billion dollar indu…

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How Facebook's New Ad Policy Could Affect Marketers

June 13, 2018

How Facebook’s New Ad Policy Could Affect MarketersA new policy could bring meaningful change to the platform.It seems as though Facebook is in the news every other week in 2018. Between the disastrous Cambridge Analytica scandal and the subsequent hea…

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Why New Industries Are Finding Success in Native Advertising

April 27, 2018

An increasing number of brands are driving ad spend into native. Last year, native advertiser Nativo released the results of […]

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Successful Influencer Marketing Goes Beyond Celebrities

June 11, 2018

Surprisingly, influencer advertising is one of the oldest forms of advertising. Here’s what makes it work. Influencer marketing is the subject […]

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Fortnite's Branded Crossovers Show Just How Much Fun Native Advertising Can Be

June 8, 2018

Fortnite’s Branded Crossovers Show Just How Much Fun Native Advertising Can Be2.8 billion people play mobile games every month. Native turns mobile gaming into a more valuable advertising opportunity.In-game advertising isn’t new to video game players,…

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Ask A Recruiter: What’s the Benefit of a Big Agency?

June 4, 2018

A recruiter weighs in on the pros and cons of agencies big and small. If there’s one thing that marketers can […]

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How the GDPR Could Benefit Native Advertisers

May 25, 2018

After a two-year transition period, GDPR is going into effect. Advertisers must expect and prepare for some changes in the […]

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7 Reasons Why Readers Are Ignoring Your Content

May 21, 2018

55% of readers read your content for 15 seconds or less. It might not be their fault. There are few things […]

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Native vs. Display: What’s The Difference?

May 11, 2018

The difference between native and display advertising might surprise you. Advertising falls into a vast range of formats that continues to […]

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What Native Advertising Trends Are Shaping 2018?

May 7, 2018

The Interactive Advertising Bureau first recognized native advertising in 2014. Since then, the industry has both grown and changed considerably. […]

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Why Should Your Brand Go Native?

May 2, 2018

As advertising technology continues to develop, native advertising becomes more and more of an inevitability. Native advertising is a form […]

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Why Personalization Enhances the Native Ad Experience

May 30, 2018

Good personalization doesn’t require mountains of user data. One of the most valuable strategies brands can adopt in marketing to Generation […]

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Why New Industries Are Finding Success in Native Advertising

April 27, 2018

Last year, native advertiser Nativo released the results of a native advertising study spanning 2014 through 2016. The study provides […]

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How to Make Sure Your Ads Reach Generation Z

April 23, 2018

Native advertising could be a way for advertisers to break through digital clutter instead of adding to it. Though Millennials are […]

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7 Changes to Expect When The GDPR Goes Into Effect

April 20, 2018

The EU regulations will affect global companies on May 25, 2018. More than two years ago, the European Union passed sweeping […]

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7 UX Hacks To Increase Your Conversion Rate

April 18, 2018

Nearly 7 out of 10 customers abandon their carts before completing online checkout. Here’s how to improve your UX and […]

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5 Ways to Ensure Your Native Ads Comply With FTC Guidelines

April 16, 2018

As of 2017, 37 percent of publishers remained non-compliant to FTC standards. Native advertising has been growing in popularity with […]

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What Would the Honest Ads Act Mean For Advertisers?

April 13, 2018

The legislation could redefine advertising for high-traffic sites. Twitter made headlines earlier this week by saying it would comply with […]

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How Technology is Disrupting the Advertising Industry

April 9, 2018

With technology, accountability, and data as hot-button issues, many companies are re-evaluating and modernizing their advertising strategies. But these strategies […]

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Native Advertising Has Found an Outlet in…Video Games?

April 4, 2018

 Video games might not seem the most obvious place for advertising, but done right, the results can be memorable: Mountain […]

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Women Talk Tech: Taye Vaval, Tech Project Manager

April 2, 2018

At Maximus, there’s a team of diverse minds that designs, builds, and maintains our software. With this series, we’re proud […]

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Women Talk Tech: Christine Bourie, Software Developer

March 30, 2018

At Maximus, there’s a team of diverse minds that designs, builds, and maintains our software. With this series, we’re proud […]

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Chained to the ‘Rithm: Facebook Changes Must Drive New Brand Strategy

March 28, 2018

Facebook and Google are monoliths in the digital advertising industry, accounting for a combined global ad market share of nearly […]

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Reddit Ads are Embracing the 3 Hottest Advertising Trends

March 23, 2018

Reddit recently announced a new feature: native ads for its mobile platform. The announcement comes years after Reddit began dabbling […]

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How to Scale Your Digital Advertising Without Google and Facebook

March 19, 2018

With Google and Facebook set to account for more than half of global ad spending, the advertising gap is widening. […]

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Ad Fraud Explained: the Cost of Malicious Advertising

March 14, 2018

Ad fraud and malicious advertising are challenging threats for publishers and consumers alike. Both ad fraud and “malvertising” are prevalent […]

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How AI Benefits Your Native Advertising Campaigns

March 12, 2018

Artificial intelligence and dynamic creative optimization create a new way for marketers to connect with an audience. Context is one […]

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Why Other Media Buyers Can't Compete With Advida

March 9, 2018

Growing up in a small, family-owned business instilled an entrepreneurial spirit in Ryan Scibelli. After high school, Ryan entered the […]

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Five Native Advertising Trends to Watch For in 2018

March 7, 2018

Native advertising is evolving both quickly and constantly because of new technological developments and social trends. Both the tech available […]

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Avoiding Banner Blindness With Native Advertising

March 5, 2018

Native advertising is one of the best ways to make full use of online advertising’s potential. Digital advertising is moving […]

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Programmatic Is Dead, Long Live Humatic

March 2, 2018

The rise of automation is all around us. From virtual assistants to self-driving cars, technology is quickly replacing human jobs. […]

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How to Use Psychographics to Boost Your Native Advertising Impact

February 28, 2018

As native advertising shifts to accommodate new developments in technology, it’s important for advertisers to remember that it must also […]

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Why Programmatic Is Problematic and How to Solve It

January 11, 2018

Programmatic buying is the biggest trend in the media buying space, but are your programmatic processes really working? If not, […]

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Why Native Advertising Will Blow Up In 2018

January 11, 2018

If banner ads are still a part of your digital strategy, please…keep reading. With the average click through rate of […]

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