Maximus: Automated Media Buying Platform for Native Advertising

Industry News

Everything You Need to Know About Pixels

November 7, 2018

Pixels are a small but mighty tool in an advertiser’s toolbox. Pixels are a useful tool that help advertisers record […]

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7 Ways to Increase Campaign Traffic

November 5, 2018

While advertising can be overwhelming, it becomes easier when you take steps to figure out which campaigns are getting traffic […]

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What Blockchain Could Mean For Advertising

November 2, 2018

It’s not just for Bitcoin. Bitcoin and blockchain technology have existed for less than ten years, and while both have […]

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5 Valuable Lessons From Native Ad Leaders

October 31, 2018

“Quick and easy never works in life.” Since it was founded, the Native Advertising Institute has been a valuable network […]

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7 Myths About Native Advertising, Busted

October 29, 2018

Native ads broke into the digital space in the early 2010s, but they’re still widely misunderstood. Native ads were introduced […]

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How Facebook’s New Ad Policy Could Affect Marketers

June 13, 2018

A new policy could bring meaningful change to the platform. It seems as though Facebook is in the news every […]

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Successful Influencer Marketing Goes Beyond Celebrities

June 11, 2018

Surprisingly, influencer advertising is one of the oldest forms of advertising. Here’s what makes it work. Influencer marketing is the subject […]

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Fortnite's Branded Crossovers Show Just How Much Fun Native Advertising Can Be

June 8, 2018

In-game advertising isn’t new to video game players, but the ways in which advertisements are presented continues to become more […]

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Ask A Recruiter: What’s the Benefit of a Big Agency?

June 4, 2018

A recruiter weighs in on the pros and cons of agencies big and small. If there’s one thing that marketers can […]

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Why Personalization Enhances the Native Ad Experience

May 30, 2018

Good personalization doesn’t require mountains of user data. One of the most valuable strategies brands can adopt in marketing to Generation […]

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